Modern food culture requires transparency from food and beverage companies, brands, and products. Narrative is the primary vehicle for providing consumers the information they need in order to trust, and to discern food and beverage quality. This webinar defines narrative and explores its essential elements. Case study examples illustrate how key narrative attributes are correlate with sales volume growth across several food/beverage categories. Narrative matters as consumers try to make sense of, and connect within, an increasing hectic and divided world.
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.