This webinar describes the consumer-led redefinition of food and beverage quality. There are 4 pillars of quality: freshness, nuanced health and wellness, culinary values, and transparency. Each pillar is defined and key associated product attributes are presented. Case examples illustrate how “new quality” product attributes are driving category growth in the marketplace, and as such, represent hunting grounds for innovation.
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.