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The Evolving Organic Marketplace: Understanding Today's Organic Consumers and the Cultural Context Around Their Behaviors

This year marks the twentieth anniversary of this foundational work that not only predicted a fast-changing corporate gameboard within a vibrant subset of consumer packaged foods (where large companies would begin to dominate a fragmented market through acquisition of small, pioneering brands) but also accurately foresaw that the explosively growing organic category was capable of steady, sustained growth in the years to come.

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