Virtually every week, the nation’s major newspapers and the food and beverage industry’s trade-media publications call on The Hartman Group’s senior leadership and analysts for help in providing clarity and context to stories describing consumer behaviors and trends driving change across the various sectors of the marketplace.
More than adding mere commentary, our cultural experts provide layers of provocative insights mined from our vast knowledge reserves and firsthand consumer anthropological observations. Recent articles in The Wall Street Journal and Minneapolis Star Tribune are two examples.
Melissa Abbott lends her culinary expertise to the Wall Street Journal article “The Next Hot Trends in Food.” Shelley Balanko, Ph.D., lends her insights about consumers’ motivations driving changes in big food companies in the Star Tribune story, “General Mills Taps Into the Ingenuity of Start-up Companies.” Read the articles here:
As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.