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Legacy Brand Turnaround Artists

How did Lipton, Velveeta and Nutter Butter do it?

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As legacy-brand market shares continue to struggle or decline, we’re finding urgency in investing earlier in the product life cycle to set enterprises up for long-term, organic growth. And we’re finding greater urgency in contemporizing specific kinds of legacy brands with premium cues that keep them relevant in modern food culture.

In this free Hartman Group white paper, we examine how three iconic brands, Lipton RTD Tea, Velveeta and Nutter Butter, overcame their struggles of the past decade to reverse their downward topline dive. What did they do to survive and now thrive where so many other struggling brands have failed?

Download your free copy of Legacy Brand Turnaround Artists white paper →

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The Hartman Group is uniquely qualified to synthesize consumer and market insights with an eye toward the future of food culture. Learn more about how you can benefit from our approach.

Contact: shelley@hartman-group.com

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Food & Beverage Occasions Consumer Package Goods Trends Point Of View


FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

DOWNLOAD REPORT OVERVIEW AND ORDER FORM »

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