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Laurie Demeritt Named CEO of The Hartman Group, Inc.

Laurie Demeritt The Hartman Group, Inc. today announced that Laurie Demeritt, the current president and COO of the company, is being elevated to Chief Executive Officer of the firm. She succeeds Harvey Hartman, founder of The Hartman Group, who is stepping aside, but will continue as chairman.

"This is the right time for me to step back and work on several initiatives that are important to me both personally and professionally, but moreover, it is time for Laurie to move into this significant role," Hartman said.

Ms. Demeritt began her career with The Hartman Group more than 15 years ago as a marketing intern and worked her way through management positions of sales, marketing, and operations and became the firm's president and COO in 2005.

"Laurie brings such passion, dedication and experience to the role that the transition will be seamless. She has built a strong team around her, and she has a clear vision for the future direction of the company while appreciating the rich heritage upon which The Hartman Group was built. She knows, as well as anyone, what The Hartman Group has always stood for," said Hartman. "This is a very exciting announcement for me personally, not only because it recognizes the excellence and outstanding achievements of Laurie over the years, but it also feels great to know that the company is in very capable hands for the future...for our clients and our team members."

Ms. Demeritt will assume her new role effective January 2, 2013.

About The Hartman Group

The Hartman Group is a leading provider of global research on consumer culture, behaviors, trends and demand and a leading advisor on market strategy to the world's best-known brands. Through a unique suite of integrated custom, primary research capabilities, market analytics and business strategy services, The Hartman Group uncovers opportunity spaces and avenues for growth for clients across the consumer-driven marketplace.

The Hartman Group is internationally recognized for breakthrough perspectives on emerging and evolving consumer behaviors in health and wellness, sustainability, and food culture. Since its foundation by Harvey Hartman in 1989, The Hartman Group has helped clients apply the knowledge of the "why behind the buy" to brand development, innovation, categories, retail, marketing, experience, and more.

The Hartman Group business practices include:

  • Hartman Research: Create marketplace advantage by leveraging primary research customized by a team of experienced social scientists and analysts.
  • Hartman Strategies: Finding market share in mature markets. Understand how the changing culture of consumers and the intersection of emerging trends will impact tomorrow’s business models.
  • Hartman Retainer Services: Your passport to global insights, strategic planning and innovation. Explore the depths of consumer culture, lifestyle, behavior, and trends in the quest for answers and the pursuit of opportunities in the emerging global marketplace.
  • Hartman Syndicated Research: Tap into current trends and rapidly evolving consumer behaviors with a cost-efficient deep dive of quantitative and qualitative research.

The Hartman Group's philanthropic foundation is Emily's Friends. Supporting the well-being of Western Washington children and youth in tribute to Emily Hartman.


Point Of View


As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.


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