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Let INSPIRE Take You There

Need to ignite creativity? Could your brainstorming sessions use a little sizzle–or a new approach altogether? Why not kick off 2012 with Hartman Group’s patented INSPIRE rapid ideation session. Your innovation processes will never be the same once you’ve experienced one of these immersive sessions with Hartman Group skilled analysts.
INSPIRE is Hartman Group’s collaborative ideation session among stakeholder experts around products, packaging, messaging or other concept development. It is designed to channel cross-functional expertise into a structured, creative and fun work-session that leads to concepts that can move to the next stage.

INSPIRE is a one or two day immersive and energizing ideation format, led by experienced Hartman Group team members. It enlists complete participant engagement for groups from 6 to 20 people that will identify, evaluate and scope desired outcomes for several key concepts. We can INSPIRE your stakeholders to ideate concepts before testing with consumers or to follow preliminary consumer insights work.  

As global consumer researchers and ethnographic analysts we are recognized for our unique ability to turn consumer insights into tangible marketing and innovation platforms. Let us help you find the pathway to better innovation. Contact us today to learn how you can benefit from INSPIRE.

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Point Of View


As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.


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