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What to Watch in Food Culture in 2012

As we wrap up another interesting year in consumer culture, and bid a fond farewell to the old year, we're excited about what's in store for all of us as we move into the New Year. To be sure, opportunities will abound if we know where to look and how to tap into ever-changing consumer behavior. Rather than spending time looking back, we want to look forward and are excited to share with you what we believe are the key things to keep your eyes on as we enter and move through 2012. In our Looking Ahead Food Culture 2012 report, we go beyond industry numbers and fads to offer a richer, more insightful examination of the underlying forces behind how consumers eat, shop and live.

In our report, we explore what is shaping our fast-moving food culture, the future of health and wellness and what the real problem with gluten is all about. From the future of snacking to going beyond organic, we analyze the cultural forces at play to determine whether something is a flash in the pan or has real lasting significance in consumer culture. To give a little context, our take on "Trending In" gives knowledge as to what's going on in the front of the food world, while "Trending Out" does not necessarily mean it's no longer in use, it's just no longer around the bend.

Please reach out at any time to tell us what you think: Did we nail it? Miss the mark? Get you to think a bit differently? No matter the comment, we'd love to know your thoughts.

Here's what you can find inside the report:

  • Food Culture 2012
  • Health & Wellness
  • Products/Ingredients
  • Retail
  • Dining Out
  • Sustainability and Packaging
  • Technology
  • Key Takeaways

Download "Looking Forward in Food Culture 2012" report



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As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.


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