True to our ethnographic heritage, our videos deliver content on how consumers engage with products, brands, retailers, restaurants, and more.
Drawing on over 20 years of Hartman Group research into the green marketplace and consumer motivations behind "sustainability," Helen Lundell, Ethnographic Analyst at The Hartman Group describes findings from the most recent sustainability study...More »
June Jo Lee, Vice President, Strategic Insights at The Hartman Group describes how, a generation ago, moms taught daughters how to cook. Today, we live in an eating culture where moms, dads and extended family are using food shopping trips as a...More »
As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.