True to our ethnographic heritage, our videos deliver content on how consumers engage with products, brands, retailers, restaurants, and more.

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Sustainability: When Personal Aspiration and Behavior Diverge

Drawing on over 20 years of Hartman Group research into the green marketplace and consumer motivations behind "sustainability," Helen Lundell, Ethnographic Analyst at The Hartman Group describes findings from the most recent sustainability study...

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The Consumer Redefinition of Value

Traditionally, consumer perceptions of value have been about price, quantity and convenience. Hartman Group CEO Laurie Demeritt describes how this equation has evolved and while factors like price are still important, the value equation has grown...

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Online Shopping and Retail Experience

Tamara Barnett, Senior Director, Strategic Insights at The Hartman Group, describes how recent research into the online grocery shopping experience finds that a majority of grocery shoppers believe that brick-and-mortar grocers do a better job...

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The Health & Wellness Journey

Shelley Balanko, Senior Vice President, Business Development at The Hartman Group describes the consumer health and wellness and journey and how in 1985, health emerged as a narcissitic focus on "looking good" best represented by Jane Fonda and...

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Learning to Eat and Shop: Generational Changes in Cooking

June Jo Lee, Vice President, Strategic Insights at The Hartman Group describes how, a generation ago, moms taught daughters how to cook. Today, we live in an eating culture where moms, dads and extended family are using food shopping trips as a...

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Reimagining Iconic Snack Brands

Melissa Abbott, Vice President, Hartman Retainer Services at the Hartman Group, describes how iconic snack brands like Cheez-It's are being reimagined into new products. Here a Brooklyn, New York pizzeria is described as creating a new product...

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Global Snacking 2012: Brazil

The Hartman Group recently returned from an immersive exploration to uncover the many facets of Brazil's snacking culture, where we discovered that there is great opportunity for CPG companies because Brazilians are "snackers" by nature

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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