True to our ethnographic heritage, our videos deliver content on how consumers engage with products, brands, retailers, restaurants, and more.

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What Is the Premium Food Marketplace?

In this video, The Hartman Group CEO Laurie Demeritt discusses the attributes upon which the premium food and beverage marketplace is built and its growth potential in the coming years.

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Reimagining Growth in Modern Food Culture

Packaged food and beverage consumption has slowed in recent years and long-entrenched major national CPG brands face steep competition from younger emerging brand entrepreneurs. Food and beverage marketplace observer James Richardson explains how...

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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can...

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In Her Own Words: Changes in Food Culture Over the Years

As consumers age and move through different life stages, their ways of eating change. For those in the population who had families in younger years, getting old can often mean extended periods of time eating alone--with significant impact on...

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Eating Alone: The New Normal

Did you know that eating alone has become as normal as eating together? Eating alone is fast becoming the new normal. David Moore, PhD., Vice President, Strategic Insights describes how The Hartman Group's analysis of how we eat as a culture...

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Do You Know? Future Of Food

In this episode of The Hartman Group's "Do you know?" the active role of the consumer is discussed in terms of food trends. Consumer involvement in food will be the driving factor in the market for the next 5-10 years.

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Coconut Flour: Emerging Ingredient

In this episode of The Hartman Group's "Do You Know?" coconut flour is described both in terms of its health attributes and potential uses.

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Sustainability: When Personal Aspiration and Behavior Diverge

Drawing on over 20 years of Hartman Group research into the green marketplace and consumer motivations behind "sustainability," Helen Lundell, Ethnographic Analyst at The Hartman Group describes findings from the most recent sustainability study...

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The Consumer Redefinition of Value

Traditionally, consumer perceptions of value have been about price, quantity and convenience. Hartman Group CEO Laurie Demeritt describes how this equation has evolved and while factors like price are still important, the value equation has grown...

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 Walmart and ALDI and Lidl, oh my!

Walmart and ALDI and Lidl, oh my!

Walmart is retooling its deep-discount pricing strategy to stave off competition. But is low pricing enough?

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