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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can capitalize on.

Trend iD

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Food & Beverage Occasions Consumer Package Goods Culture Trends


Cultural Pairing: Video Gamers and Food & Beverage

Cultural Pairing: Video Gamers and Food & Beverage

The foremost authority on consumers, culture and trends, we deliver leading-edge research, analysis and consulting services to help food and beverage brands solve problems and reach new heights.

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