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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can capitalize on.

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Food & Beverage Occasions Consumer Package Goods Culture Trends


Revisiting the third grocery sector: the rise of the grocerant trend

Revisiting the third grocery sector: the rise of the grocerant trend

Fast casual restaurants are chomping away at supermarkets’ share of consumers’ food dollars

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