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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can capitalize on.


Food & Beverage Occasions Consumer Package Goods Culture Trends

 Walmart and ALDI and Lidl, oh my!

Walmart and ALDI and Lidl, oh my!

Walmart is retooling its deep-discount pricing strategy to stave off competition. But is low pricing enough?


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