Long has lived the myth that almighty Mom is solely responsible for a household’s grocery shopping. But The Hartman Group’s report, “Food Shopping in America 2014,” is proving that men may be increasingly more gatherer than hunter. More men are shopping frequently, and they are now making just as many monthly store visits as women. Our slide show provides highlights of male shopping habits.
As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.