Drawing on over 20 years of Hartman Group research into the green marketplace and consumer motivations behind "sustainability," Helen Lundell, Ethnographic Analyst at The Hartman Group describes findings from the most recent sustainability study which examines the gap between between green ideals and actual buying. She reports that consumers often fall short of their intention to be more sustainable and describes how sustainable brands can influence consumers across the gap between intention and behavior.
As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.