We are uniquely qualified to synthesize consumer and market insights with an eye toward the future of food and beverage culture. Our Hartbeat newsletter is your window to this ever-evolving world.

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A word of caution: understanding the broader cultural context of nutritional intake trends

It would appear that America’s real nutrient intake, not just its retail grocery dollars, is shifting toward macronutrients that fight against the margin model of the industry…at least for now.

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Special report: why premiumization is a strategy not suited to all legacy brands

Premiumizing a business is about upgrading the perceived quality of its food or beverage offerings through reformulation or through launches that incorporate emerging and compelling sourcing or production-level attributes in your category.

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Premium Is About Marketing to Niches

Our work suggests that premium brands activate highly lucrative consumer niches for the benefit of the broader portfolio.

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Where Does the Media Turn For Expert Commentary and Insights Into Food Culture? The Hartman Group of Course!

More than adding mere commentary, our cultural experts provide layers of provocative insights mined from our vast knowledge reserves and firsthand consumer anthropological observations.

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Legacy Brand Turnaround Artists

In this Hartman Group white paper, we examine how three iconic brands were able to reverse course

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