With the proliferation of organic and natural foods and beverages into the mainstream, their meaning hasshifted. While the meaning of organic has weakened in the past few years, natural is experiencing renewedsignificance. The following chart depicts the attributes consumers associate with the terms "organic" or"natural."
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.