Hold the presses: reports on the demise of home cooking may be exaggerated. Compared to older agegroups, Millennials actually enjoy cooking and have a keen interest in honing their culinary skills further.Millennials have a basic repertoire of dishes they're able to cook without a recipe -- but are interested inexpanding their range of dishes. For many Millennials, the act of cooking is more performative; they enjoycooking especially when having people over or for a dinner party.
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.