Share This Article

Shopping Strategies of Low-Income Shoppers: Private Label vs Name Brands

Shopping Strategies of Low-Income Shoppers: Private Label vs Name Brands

While the U.S. economy appears to be on solid footing, income inequality is growing: 11.8% of U.S. households are food insecure, including 30.8% of households below 185% of Federal Poverty Levels.* With a shrinking middle class and a higher share of consumers now low income than in the past, a very large population size of consumers faces financial difficulties in affording everyday expenses, including food and beverage. From The Hartman Group’s The Business of Thrift 2018 report, here’s a look at one of the shopping strategies low-income consumers use to save money.

Report: The Business of Thrift 2018: Understanding Low-Income and Value-Oriented Consumers  

Click to view full infographic»

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Consumer Demographics Food & Beverage Occasions Consumer Package Goods Organic/Natural Retail/Shopper Insights Trends Point Of View Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


hartbeat subscribe