What is beverage culture? Beverage culture includes shared beliefs and behaviors around drinking, including beliefs around what is appropriate to drink, when, how, and with whom. This culture is the backdrop against which individuals define and express what beverages and drinking mean to them. Beverage culture matters because it defines what choices an individual can make. American beverage culture is characterized by the primacy of individual choice and convenience.
Report: Modern Beverage Culture 2018
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.