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The Most Engaged Sustainability Shoppers: Concerns About Packaging

The Most Engaged Sustainability Shoppers: Concerns About Packaging

Since awareness of packaging is so personally tied to the daily lives of consumers in terms of use and disposal, it follows that individuals understand sustainable packaging primarily in term of its back-end environmental impacts (what happens to the packaging after they use the product at home). Sustainability trends emanate from an influential segment of consumers — the most engaged sustainability shoppers — and are adopted more pragmatically by the other segments. The most engaged sustainability shoppers strive to reduce their impact on the earth and are focused on packaging that aligns with their beliefs and priorities.

Report: Sustainability 2017

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Consumer Demographics Food & Beverage Occasions Consumer Package Goods Retail/Shopper Insights Sustainability Trends Point Of View Foodservice/Restaurant


HEALTH + WELLNESS 2017

Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.

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