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Plan, Purchase, Prepare Meals: Where Do Meal Kits Fit In?

Plan, Purchase, Prepare Meals: Where Do Meal Kits Fit In?

Traditions or assumptions about mealtimes no longer hold true. Planning what to eat and cooking have changed dramatically in the past few decades as American food culture has shifted to prioritize, on the one hand, greater customization to personal tastes and needs — especially through healthier, fresher, less processed food — and on the other hand, our continuing and undiminished desire for convenience, variety and good value. The consequence has been a disruption of the mealtime ritual and of cooking in general. The Hartman Group’s report, Transformation of the American Meal, reveals how meal kits help or hinder consumers in overcoming their mealtime challenges and meeting their goals. Here’s a sampling of our insights into cooking behaviors and where meal kits fit in.

Report: Transformation of the American Meal

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Food & Beverage Occasions Consumer Package Goods Retail/Shopper Insights Trends Point Of View Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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