Hartman Group POV and analysis: Consumers’ attitudes toward GMOs reflect a much broader shift in food culture — today’s consumers aspire to eating food that is closer to its natural form and less changed by human manipulation. Our research finds that awareness of GMOs is near universal and close to half of consumers say they actively avoid them. Here’s a closer look at consumers’ perceptions and their impact on choice.
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Report: Organic & Natural 2018
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Senior Director of Marketing
425.452.0818 ext 124
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.