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Perspectives on Cooking: Gen Z in the Kitchen

Perspectives on Cooking: Gen Z in the Kitchen

Motivations for cooking vary — and range from fun to necessity. Food-as-entertainment is ubiquitous; it informs and instructs. Some families turn cooking time into quality time — an opportunity to connect. Teens who have to feed themselves learn to cook faster. Girls still tend to be socialized to cook more than boys, but cooking is no longer seen as a feminine task. Given the wide variety of role models available in the media and the fact that boys and girls are equally likely to make their own food, we should expect Gen Z boys to be able and willing to cook.

The Hartman Group’s Gen Z 2018 report explores this generation’s values, attitudes, and approaches when it comes to food and beverages, eating and cooking, health and wellness, sources of information and inspiration, food retail, and restaurants.


Report: Gen Z 2018

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Consumer Demographics Food & Beverage Occasions Consumer Package Goods Retail/Shopper Insights Trends Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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