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Who’s Buying Organic Private Label Brands?

Who’s Buying Organic Private Label Brands?

One of the biggest shifts in the organic and natural landscape in recent years has been the dramatic increase in product selection and visibility of private brands. Private brands are now available to consumers across retail channels. This availability has led to new perceived shopping behaviors among consumers. Compared to a year ago:

  • 38% of shoppers say they are buying more store brands overall
  • 33% of shoppers say they are purchasing more private brands with a line of organic products

From our Organic & Natural 2018 report, here’s a snapshot of the demographic breakdown of who’s buying more organic store brands compared to one year ago.


Report: Organic & Natural 2018

Click to view full infographic»

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Food & Beverage Occasions Consumer Package Goods Organic/Natural Private Label and National Brands Retail/Shopper Insights Trends


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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