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Today’s Male Grocery Shopper

Today’s Male Grocery Shopper

Long has lived the myth that “Mom” is solely responsible for a household’s grocery shopping. But The Hartman Group’s Food Shopping in America 2017 report is once again proving that men may be increasingly more gatherer than hunter. More men are shopping frequently, and they are now making just as many monthly store visits as women. And while men are still less likely to be the primary grocery shopper in the household, they often play a supporting role in the food-buying process. Here’s a look at some key insights into understanding the seismic gender shift happening in America’s food stores.

Resources:

Report: Food Shopping in America 2017

Click to view full infographic»

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Food & Beverage Occasions Consumer Package Goods Retail/Shopper Insights Trends


HEALTH + WELLNESS 2017

Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.

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