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Food Retailer Profile: Aldi vs. Trader Joe’s

Food Retailer Profile: Aldi vs. Trader Joe’s

With more channels and retailers available, more products to consider, and more members of the household participating, grocery shopping has become much more than a simple chore, if it ever really was. Shoppers develop complicated shopping routines in the name of procuring the right foods at the best value. Two retailers who check off the boxes for many of today’s shoppers’ desires and needs are Aldi and Trader Joe’s. Here’s a look, from the consumer’s point of view, at how the two retailers stack up against each other.

Resources:

Report: Food Shopping in America 2017

Click to view full infographic»

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Food & Beverage Occasions Consumer Package Goods Health & Wellness Organic/Natural Retail/Shopper Insights Trends Point Of View


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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.

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