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Consumers’ Attitudes Toward Cooking

Consumers’ Attitudes Toward Cooking

Cooking: Lost art? Joyful occasion? Tedious chore? There is much consternation in the food and beverage industry about whether America’s consumers love to cook — or not. The answer is not as straightforward as many would hope; it’s not a simple yes or no. Most consumers say they enjoy cooking, and the younger generations want to learn more. However, how they define cooking incorporates a wide range.

Resources:

Report: Foodways of the Younger Generations — Millennials and Gen Z 2016

Report: Transformation of the American Meal 2017

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Consumer Demographics Food & Beverage Occasions Culture Retail/Shopper Insights Trends Foodservice/Restaurant


HEALTH + WELLNESS 2017

Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.

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