When dining out, consumers carry a host of healthy-eating strategies with them, which they can deploy if they decide to prioritize them. Consumers idealize home cooking as the healthiest, most controllable option, and cooking and eating at home are central to more engaged consumers’ health and wellness strategies. These consumers are thus more likely to look for ways to mitigate the relative unhealthfulness of dining out. The perception of dining out as involving inevitable health and wellness compromise seems to be declining, however, as more healthful options proliferate. However, more consumers are blaming lack of choices and transparency about health and wellness at restaurants for eating less healthfully. This suggests an opportunity for operators to stake a claim in the health and wellness space.
Report: Health + Wellness 2017
Questions? Want more information? Contact:
Senior Director of Marketing
425.452.0818 ext 124
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.