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What Does it Mean When Consumers Say, “Cook From Scratch”?

What Does it Mean When Consumers Say, “Cook From Scratch”?

Many consumers still see cooking both as a valuable skill and as something they generally enjoy — no matter how much they might be spending at restaurants. Most consumers still believe in and aspire to an ideal — a healthy meal, made from scratch, enjoyed with others — that stands in contrast to the reality of most of the meals. Culturally, American consumers still tend to agree that the best meal — the healthiest, tastiest and most emotionally and physically satisfying — is a freshly cooked homemade meal. But what constitutes a homemade, cooked-from-scratch meal?


Report: Transformation of the American Meal 2017

Summit: Food Culture Forecast 2018

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Food & Beverage Occasions Consumer Package Goods Retail/Shopper Insights Trends Point Of View Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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