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Grocerant: Satisfying Consumers’ Desire for New Convenience

Grocerant: Satisfying Consumers’ Desire for New Convenience

For the past twenty years we’ve observed a single, overarching theme encompassing the vast cultural shift in the food world: namely, the pursuit of all things real — expressed here primarily through cultural distinctions of “fresh.” Traditional supermarkets, specialty grocery and convenience stores have had to elevate their fresh prepared offerings due, in no small part, to the popularity of fast casual restaurant brands like Panera, Chipotle and sweetgreen. Much of the success of fast casual formats stems from the fact that fresh food experiences — which the chains specialize in delivering — are the essence of consumer evaluations of quality in restaurants today. Not only has the rise of the fast casual channel disrupted food retailing, it has altered consumer perceptions of eating out.


Report: Food Shopping in America 2017

Summit: Food Culture Forecast 2018

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Consumer Package Goods Health & Wellness Organic/Natural Retail/Shopper Insights Sustainability Trends Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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