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Grocerant: Satisfying Consumers’ Desire for New Convenience

Grocerant: Satisfying Consumers’ Desire for New Convenience

Expanded prepared foods selections –including deli, hot bars, salad bars, coffee bars, and more –are both driving and satisfying consumer desire for the new convenience. Many stores now offer in-store dining areas, akin to restaurants –hence the term “grocerant.” Whether an easy add-on to a grocery trip or a quick stop in the middle of the workday, prepared foods offer a quick meal/snack at a location that is already convenient and familiar for many shoppers. Prepared foods from grocery retailers are often perceived as both less expensive and more healthful than eating at a restaurant, and definitely fresher and better tasting than a frozen ready meal. Food is easily customizable according to individual diets and tastes.


Report: Food Shopping in America 2017

Summit: Food Culture Forecast 2018

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Consumer Package Goods Health & Wellness Organic/Natural Retail/Shopper Insights Sustainability Trends Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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