Food and beverage marketers have developed an array of iconography in the form of claims, certifications and seals on food and beverage product packaging as a quick-reference aid for consumers. They are intended to communicate to consumers the presence or absence of certain characteristics or about the type of ingredients of “what’s inside.” Here’s a look at some of the more common icons and the link between how familiar consumers are with them and their impact on purchasing. The most influential relate to organics, pesticides, animal welfare, fair trade and GMOs.
Report: Sustainability 2017
Summit: Food Culture Forecast 2018
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.