Planning and shopping for food and beverage is still done the old-fashioned way as most consumers continue to use handwritten or remembered lists in store, despite the variety of shopping and list management apps available. Women are significantly more likely to maintain a shopping list on their phone, use a retailer app or consult a recipe while they shop. Millennials are more likely than either Gen X or Boomers to use their smartphone in general in store, especially for reference and research activities.
Report: Food Shopping in America 2017
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.