Along with fiber and healthy fats, consumers look to protein and its associated nutrient density to help them feel full — with a sense of sustained energy — throughout the day. Perceptions of protein in our culture are changing — it’s not just “the more protein the better” any more. New protein sources are likely to become increasingly important as more consumers make a conscious decision to eat less meat. Public views on protein consumption are shifting to include a focus on plant-based proteins, food quality and smaller portions.
Report: Health + Wellness 2017
Questions? Want more information? Contact:
Senior Director of Marketing
425.452.0818 ext 124
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.