Since the mid-1990s, The Hartman Group has been at the leading edge of tracking the evolution of U.S. consumers through their ever-expanding exploration of organic categories. During that time, the consumer meaning and perceived value of organic has evolved, along with the users of organics themselves. Here are some ways consumers’ participation and perceptions have changed between 2006 and 2016.
Report: Organic & Natural 2016
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.