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The Organic Consumer: 2016 vs. 2006

The Organic Consumer: 2016 vs. 2006

Since the mid-1990s, The Hartman Group has been at the leading edge of tracking the evolution of U.S. consumers through their ever-expanding exploration of organic categories. During that time, the consumer meaning and perceived value of organic has evolved, along with the users of organics themselves. Here are some ways consumers’ participation and perceptions have changed between 2006 and 2016.

Resources:

Report: Organic & Natural 2016

Click to view full infographic»

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Food & Beverage Occasions Consumer Package Goods Culture Health & Wellness Organic/Natural Retail/Shopper Insights Trends Foodservice/Restaurant


HEALTH + WELLNESS 2017

Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.

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