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The Cultural Transformation of Health & Wellness Continues

The Cultural Transformation of Health & Wellness Continues

Since the 1990s, The Hartman Group has been tracking consumers’ perspectives and behaviors around health and wellness. In that time, we have seen a broadening and deepening of the meaning of health and wellness from physical to mental and spiritual wellness. What used to be leading-edge, niche ideas have drifted into the mainstream (e.g., organic) as consumer definitions of health and wellness shifted from a rules-based, reactive paradigm to a proactive wellness culture where ideas about what health and wellness is and how to achieve it have broadened to encompass many, if not all, aspects of consumers’ lives. Depicted here are the predominant themes of how consumers define wellness and the shifts in these definitions over the past ten years.


Report: Health + Wellness 2017

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Food & Beverage Occasions Consumer Package Goods Culture Health & Wellness Retail/Shopper Insights Trends Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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