Today’s retailers have become increasingly sophisticated with their private brand offerings to the point that many consumers simply consider them on par with — if not better than — many iconic national brands. Because private brands have more flexibility in the innovation department, they have seized the opportunity to jump ahead of national brands in critical areas such as ingredients, flavors, preparations and even packaging. Here’s a look at the role private brands play in grocery shopping and purchase decisions.
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.