Consumers are closely scrutinizing product labels more than ever. The range of words, images and symbols found printed on today’s food and beverage packaging is diverse and highly complex. For consumers, label reading is a key element of how the nutritional, environmental, healthfulness or intrinsic components of a product are “summed up and learned.” This infographic looks at what packaging information consumers pay attention to.
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.