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Packaging design: what consumers look at on the label infographic

Packaging design: what consumers look at on the label infographic

Consumers are closely scrutinizing product labels more than ever. The range of words, images and symbols found printed on today’s food and beverage packaging is diverse and highly complex. For consumers, label reading is a key element of how the nutritional, environmental, healthfulness or intrinsic components of a product are “summed up and learned.” This infographic looks at what packaging information consumers pay attention to.

Reports:

Foodways of the Younger Generations: Millennials and Gen Z 2016

Click to view full infographic»

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Consumer Demographics Food & Beverage Occasions Consumer Package Goods Health & Wellness Retail/Shopper Insights Trends Foodservice/Restaurant


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