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The culture context of casual dining (full service) restaurants

The culture context of casual dining (full service) restaurants

Restaurants have become fully woven into the fabric of American’s daily food lives. Though many consumers are regulars at restaurants, it is the rare consumer who visits only one restaurant channel.

Instead, as savvy restaurant-goers, consumers today understand what to expect from different channels and restaurants within each channel. Depending on their mood, how much time and money they have and who they are with, consumers know they can easily find out about a restaurant on their phone, and they understand for what occasions it will be appropriate. They seamlessly visit diverse types of restaurants for various occasions. Here is the cultural context for visiting casual dining (full service) restaurants.

 

Go in-depth on the restaurant experience: Dining Out 2016. A Comparative Look at Four Key Restaurant Channels

Click to view full infographic»

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Food & Beverage Occasions Consumer Package Goods Retail/Shopper Insights Trends Foodservice/Restaurant


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