Restaurants have become fully woven into the fabric of American’s daily food lives. Though many consumers are regulars at restaurants, it is the rare consumer who visits only one restaurant channel.
Instead, as savvy restaurant-goers, consumers today understand what to expect from different channels and restaurants within each channel. Depending on their mood, how much time and money they have and who they are with, consumers know they can easily find out about a restaurant on their phone, and they understand for what occasions it will be appropriate. They seamlessly visit diverse types of restaurants for various occasions. Here is the cultural context for visiting fast food restaurants.
Go in-depth on the restaurant experience: Dining Out 2016. A Comparative Look at Four Key Restaurant Channels
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.