Traditional eating patterns centering on three “square,” structured meals a day remain a defining paradigm for Americans as an ideal. But in practice, modern eating styles are characterized by frequent snacking — so much so that 37% of the time, a snack provides one of the three most substantial eatings of the day for American consumers. As more individualized and customized occasions, snacks are more commonly consumed alone than meals are.
Go in depth on snacking behaviors in this report: The Future of Snacking 2017
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.