Stereotypes have not been an accurate portrayal of the real Millennial generation of consumers—especially as reflected by their eating and drinking attitudes and behaviors. As this generation continues to transition from the parental home to the college dorm and eventually on to their own home, each life-stage shift has an influence on their food preferences, their perceptions about health, how they grocery shop, approaches to cooking, good and bad snacking habits, and their food service choices.
Go in-depth to learn more about Millennials behaviors: Foodways of the Younger Generations report
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Senior Director of Marketing
425.452.0818 ext 124
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.