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Restaurant meal quality: QSR vs. Fast Casual

Restaurant meal quality: QSR vs. Fast Casual

Consumers have many motivations for choosing a restaurant. Among these wider motivations, convenience and wanting a break from routine cooking are key reasons consumers choose to patronize restaurants. With that patronage, however, come heightened expectations, as the recent rise of restaurants that successfully promote healthier, higher-quality and fresher menu items has shown consumers that food service can successfully deliver these qualities.

Interested in The Hartman Group’s Restaurant/Food Service Experience report? Check out our exclusive, limited time half-price offer: Restaurant Channel report

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Food & Beverage Occasions Consumer Package Goods Retail/Shopper Insights Trends Point Of View Foodservice/Restaurant


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