Many factors are currently at play to influence consumers’ interest in buying organic food and beverage products. A renaissance, for instance, of the culture of food itself has brought increasing cultural focus on organic food categories, notably the fresh departments. Also, organics are still an important cue to millions of consumers for products that contribute to healthy lifestyles. Consumers often have specific shopping routines they follow when obtaining organics at different channels and retailers.
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Senior Director of Marketing
425.452.0818 ext 124
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.