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Shopping for organic food & beverage: planning & strategy

Shopping for organic food & beverage: planning & strategy

Many factors are currently at play to influence consumers’ interest in buying organic food and beverage products. A renaissance, for instance, of the culture of food itself has brought increasing cultural focus on organic food categories, notably the fresh departments. Also, organics are still an important cue to millions of consumers for products that contribute to healthy lifestyles. Consumers often have specific shopping routines they follow when obtaining organics at different channels and retailers.

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Source: Organic & Natural 2016

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Food & Beverage Occasions Consumer Package Goods Organic/Natural Retail/Shopper Insights Trends


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