While consumers’ interest in obtaining their nutritional needs from “real foods and beverages” is on the rise, supplements continue to have their place in the world of health and wellness. As widespread as supplement and vitamin usage is, Millennials have not yet adopted supplements to the same degree as older consumers. Many consumers who do take supplements are choosing specialized ones that might be able to help with specific issues, such as digestion, heart health, energy or skin care.
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.