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Consumers’ Concerns About GMOs

Consumers’ Concerns About GMOs

Today’s consumers are becoming more curious and cautious about the foods and beverages they purchase for themselves and their families. This growing concern for what goes into their bodies prior to purchase is fueling the consumer’s desire to learn more about food manufacturers’ production practices. Nowhere is this anxiety over where their food was grown or how it is handled played out more than in the debate over genetically modified organisms (GMOs).

While narratives of discomfort around GMOs continue to dominate, The Hartman Group’s Organic & Natural 2016 report provides the most comprehensive consumer research into the many factors at play that affect trial, adoption and continued usage of organic and natural fresh and packaged product categories.

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Source: Organic & Natural 2016

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Food & Beverage Occasions Consumer Package Goods Health & Wellness Organic/Natural Retail/Shopper Insights Trends Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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