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Consumer Distinctions Between Organic and Natural

Consumer Distinctions Between Organic and Natural

There is considerable consternation among consumers when they encounter the terms “organic” and “natural.” They are two terms that have come to mean so many things to consumers that they now represent no one thing for everyone. The Hartman Group’s Organic & Natural 2016 report updates our understanding of consumers’ attitudes, behaviors and usage of organic and natural products. It explores the distinctions in consumers’ understandings of organic and natural, as well as the many factors consumers take into account as they navigate the burgeoning and increasingly complex organic and natural marketplace. This infographic depicts the language and other factors of how consumers understand the relationship between organic and natural food and beverage products.

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Source: Beyond Organic and Natural

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Consumer Package Goods Health & Wellness Organic/Natural Retail/Shopper Insights Sustainability Trends Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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