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Turning Trends Into Marketplace Advantage

Turning Trends Into Marketplace Advantage

Marketers grapple with the questions of how to anticipate trends and then which ones to capitalize on and how to accomplish that. In a marketplace as dynamic and fluid as today’s, it is only natural to be interested in the future. Interest in knowing what lies ahead drives a thirst for trends. Trends are an indication that consumer culture is changing and evolving. By understanding the motivations underlying these trends, we can convert that knowledge into business opportunities. Because of The Hartman Group’s cultural approach to research, we’re often ahead of trends. Here are three trends with cultural relevance and marketplace significance today.

Resource: Hartman Trend iD

Innovation that takes consumer-need spaces and cultural context into account allows one to go to market with greater confidence. Learn how we can help you create marketplace advantage from relevant trends. Contact:

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Consumer Package Goods Health & Wellness Organic/Natural Retail/Shopper Insights Sustainability Trends Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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