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Online v. in-person grocery shoppers

Online v. in-person grocery shoppers

The sun has now risen on a new era of online grocery shopping. Purchasing foods and beverages online is a direct departure from the traditional boundaries of how things used to get done. Technology, as in so many other facets of lifestyle and business, has been the chief catalyst in driving disruptive change across retailing’s sectors and the driving force for the time compression of the rise, adoption and acceptance of new business models, methods and services for how consumers procure foods and beverages.

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Source: Food Shopping in America 2014

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Food & Beverage Occasions Consumer Package Goods Retail/Shopper Insights Technology/Social Media Trends


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