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New normal: fusion culture and the redefinition of the American household

New normal: fusion culture and the redefinition of the American household

A "new normal" characterizes many facets of our culture today, notably politics, a changing middle class and most especially the changing face of the American family. Today’s households are less traditional — with “diverse” household compositions reflecting the new normal in terms of composition and ethnicity.

The American family many of us think we know — often some version of the “traditional” nuclear family with a married heterosexual couple with children — is no longer accurate. Nor will it ever be again. We would even go a step further and suggest that there really is no more a generalizable American family.

The American household is undergoing dynamic changes. The majority of American households, for example, are now child-free. If any single thing defines family structures today, it is diversity, and the fundamental lack of any one dominant type of family structure can be considered emblematic of the new normal.

If this is the type of data and insights you need on a regular basis, then you should explore our Hartman Retainer Services program as your premier resource for knowledge about consumers and trends. Contact Shelley to learn more.

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


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Consumer Demographics Food & Beverage Occasions Consumer Package Goods Trends


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