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Millennials are most likely to have immediate consumption occasions — here’s where they buy snacks

Millennials are most likely to have immediate consumption occasions — here’s where they buy snacks

Eating occasions are an expression of today’s modern eating culture, and thus provide snapshots of how fragmentation happens in the daily eating moments of consumers’ lives. Immediate consumption is defined as occasions where food and drink is consumed within an hour of purchase. Immediate consumption today has become a normal part of our food management as we use retailers and food service alike as an extension of our personal pantries and have embraced a more spontaneous approach to planning. Immediate consumption not only occurs more frequently, now it also happens:

  • Regularly: everything from the slightest whims and inconveniences to daily and routine meals and snacks
  • Anywhere: Immediate consumption is as much about creating flexibility in the planning for home occasions as it is about eating out.

For the most comprehensive research into snacking and eating and drinking behaviors, check out these two reports:

Foodways of the Younger Generations—Millennials and Gen Z

Culture of Food 2015: New Appetites, New Routines

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124


Consumer Demographics Food & Beverage Occasions Retail/Shopper Insights Foodservice/Restaurant


Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.


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